- What is our USP (unique selling proposal)?
- How do we want the public to perceive us?
Once you’ve defined your identity, make sure it’s the first thing in your document. A little history, whatsapp number list mission, vision, buyer persona … Briefly introduce yourself.
Explain your logo and name
Both elements are the concept everyone will associate with your company. The importance
of defining them clearly in your brand guide document is vital. According to Hubspot, “all major brand style guides specify exactly how their main logos should be used to ensure no one paints a false picture of the company.”
Be sure to include your brand’s pronunciation, main icons and logos, colors, spacing, typogra
phy, and more. the look and feel of your live chat Be intense about the details because leaving anything out at this stage can be counterproductive. You can also add a bit of history to explain your name.
Set colors and fonts
Each company uses a limited color palette (preferably three to five) that allows it to thrive without b
oring its audience or customers with the same old thing. Fonts are generally very specific and don’t vary much, allowing people to identify the brand anywhere, anytime.
In your journey to create a brand guide, make sure to make it very clear what the exact compan
y color tones are through codes like RGB or HEX (like “Facebook blue”), which fonts or typefaces are the default for any document, campaign or
ad, their line spacing, letter spacing… All of these design details go into this guide and are hugely helpful for graphic designers or anyone who will be working with you and needs to be mindful of these elements.
Make noise
Fifty percent of creating a brand guide is all these specifics, but the other half is undoubtedly knowing how to implement it firmly and consistently. It won’t do any good to have the most comprehensive and attractive guide if one document uses Arial 12 in bold, while another uses Comic Sans, or if the shade of blue in your logo isn’t defined and you’re always getting it right.
This is also included in your guide. Establish official names, fonts, colors, and images for all social media accounts, emails, etc. A successful business is one that is present in the smallest details.
This concludes our blog on how to create your own brand guide. We hope this has been helpful i hindi directory n getting you started with this important document. Remember that consistency and coherence are key when it comes to marketing.
