What Is The Cost Of A Hacked Website?

As a marketer, you do a lot.

You’re responsible for branding, collateral, brand awareness, events, partnerships, capturing and nurturing leads, email, social media, content, SEO, advertising, analytics and more.

Whew! That’s a lot – but it’s what you’re COO Email List good at and what you love (well, most days).

Sometimes, though, you’re also responsible for things that go beyond your expertise – like maintaining your company’s website.

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And, when we say maintaining, we’re not talking about managing the content in your CMS or the contacts in your CRM – you’re cool with that (again, most days).

The website maintenance you shouldn’t

have to manage includes making sure your site runs smoothly,

performs well every day, and is secure from harm.

Sure, when your site occasionally hiccups, you send a ticket off to IT land, it seems to be fixed, and marketing rolls on.

The trouble happens when the hiccup turns out to be a hack.

You might be thinking, “We’ve never been hacked, and it probably won’t happen to us. Anyway, if it does, we’ll have IT fix it.”

Let’s break that statement down.

“We’ve never been hacked, and it probably won’t happen to us.”
If you’ve never been hacked, congratulations! That’s awesome!

Anyone who has been hacked probably isn’t reading this post because they already know the cost and know that it just takes getting hacked once to start managing their website correctly.

Unfortunately, without proper maintenance, your chances of getting hacked are pretty good.

According to its the SophosLabs Security Threat Report, “SophosLabs identifies an average of 30,000 newly-infected web pages each day. More than 80 percent of these web pages are on innocent web servers, which have been hacked by cybercriminals to make them part of the problem.”

Website hacks are so prevalent, there’s a roundup post of the most innovative and damaging hacks of 2015.

Hacks are especially popular on WordPress due in most part to the platform’s popularity. Justin Handley wrote an excellent post on why WordPress websites get hacked.

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