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use your data like

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7-foot star center: your data anchors the rest of your operation. With clear analytics and engagement scoring running off that foundation, it opens up additional opportunities for the rest of your team to capitalize. Everything else you do with lead gen and nurturing and retention flows from there.

Use voluntary first party

data as your point guard, reading the defense and dictating the offense: in marketing terms, this means correctly interpreting the information your customers volunteer to thailand phone number list make the right decisions for your team. By accurately reading the first-party data your customers au emai list are giving You, you’re set up to deliver the most efficient. Possible personalization. That could be.

You can write that playbook with

a strong data foundation, and you can use journey orchestration to make sure your strategy executes and adapts to every matchup, while personalization helps you turn screenshot of a sales customers into true-blue fans.

Like any good teammates, all three of these. Principles are much stronger together than they. Are on their own. Putting them all into play together. So you can deliver a truly personalized journey. To every customer is how marketers keep winning. Even when the competition gets tougher.

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