In 2022, a study conducted by Akamai Understand what Asaas revealed that 70% of Brazilians have accounts in both a traditional bank and a digital bank. In the same survey conducted in 2020, this number was only 37%.
This growth indicates that digital accounts offer something more than traditional accounts . And in this segment, Asaas stands out as more than just a digital account for companies, offering complete financial management solutions.
In this article, learn what Asaas is and how this fintech can help your business grow and sell more. Keep reading!
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What is Asaas?
Asaas Gestão Financeira is a fintech new zealand whatsapp number data in Joinville in 2012 , but which has already achieved operations on the national scene.
Its purpose is to offer solutions aimed at reducing the bureaucracy of the business routine , as well as helping businesses manage their financial demands.
Since 2021, Asaas has been certified by the Central Bank (Bacen) to act as the 31st payment institution in Brazil.
This achievement guaranteed the provision of services, such as providing bank account numbers and direct access to all types of Pix transactions.
The story of Asaas
To talk about how the Asaas a special case would be works, it is worth going back to the origins of the business.
In 2010, brothers Piero and Diego began to design the Asaas project while still at Informant , a software factory of which they were founders and partners.
At the time, they were launching a new company and the process of billing these new customers was very laborious.
Realizing this market need, they developed Asaas, a solution focused on saving companies time and money by taking care of their financial transactions.
The name “Asaas” is an acronym for Automation for Software as a Service. It is pronounced the same way as the word “wings”.
Asaas contribution and acquisitions
In 2020, Asaas also received maldivian lads support to expand its operations. R$37 million was invested by Inovabra Ventures , the Corporate Venture Capital arm of Bradesco bank, and by Parallax Venturas, a company specializing in Brazilian fintechs.
This amount was added to the contributions received by the company in 2013 and 2017, from Cventures Primus, totaling an amount of R$8.5 million.
With these investments, Asaas acquired Code Money , currently called Asaas Money, and the Base ERP platform. These two structures allowed the fintech to improve the services offered to its customers and expand the options of tools available as solutions.
Base has integrated the Asaas platform as an ERP system exclusively for corporate clients , offering access to financial and business management services in just one system. Discover Asaas ERP !
By early 2023, the startup had reached 100,000 customers. In 2024, Asaas raised R$820 million in an investment round led by BOND. In addition to making its third acquisition: Nexinvoice.
With annual growth of over 100%, the company seeks to expand its operations, intensify investments in research and development and drive inorganic growth through strategic acquisitions.
The company plans to reach startup status valued at over $1 billion by 2028.
Asaas Certifications
In addition to approval from the Central Bank to operate as a payment institution. Asaas also received approval to operate with credit (SCD) and is to the Brazilian Payments System (SPB) .
In 2021, the institution also received regulation with a banking code, given by Bacen. With this, Asaas now has a banking code , 461 , validating the operations carried out by the company and increasing the list of solutions offered by the fintech.
