The Betty Crocker Secret Email Marketing People Want | CUB Directory

You’ve heard it a thousand times: money is on the list . If you’re serious about your digital business, you need to build a list of people who are following you, usually an email list. So how do you get people to sign up for your email newsletter?

You probably already know one of the Bahrain Phone Number List answers to this question: reward them. Give the user a “thank you” for signing up for something great. This is usually some form of content – a helpful video, a killer ebook, or an exclusive podcast . Of course, everyone does. Because it works. It works… if you do it the right way.

Make Your Ads Too Valuable, Throw Them Away

Dropping the good stuff will get people to sign up for your mailing list, no doubt about it. Yes, what email address will they sign up with? It doesn’t like its hard to find an email address. Gmail is just one of many premium services that will give you one (or a bunch) for free. Double opt-in forces your readers to give you a real email address. But the real address is cheap.

Readers have dozens of ways to capture your valuable free bonus and then ditch the rest of your email once they’ve got their bonus. They may opt out of checking  addresses. They might set up a filter that automatically dumps mail directly into their delete folder. If they’re assholes, they might just mark you as spam so that they don’t have to see you again, instead of spending the “hassle” of unsubscribing. it happens.

You Can Use the Recipe Anywhere

(This last one, by the way, is why you have to make it stupid easy to unsubscribe from your stuff. If it’s not more than one or two clicks, you’ll regret it.) You can’t let anyone notice you in a virtual world . You can’t trick them into going in isn’t, at least not for more than a few seconds. Some of the smartest traditional ad writers figured this out a long time ago.

They create ads that don’t look like ads…which are inherently useful. Make your ads too valuable, throw them away It’s funny how many of our mom “grandma’s” most treasured recipes come from the back of the product box. Food packers know that recipes are irresistible. Humans are naturally curious animals. We love novelty.

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