One of the most anticipated events of the year for all football fans: the Super Bowl! That’s why we have america phone number list the 5 Marketing Trends Seen at the Super Bowl.
This 2022 event, in addition to the game itself, is highly known and watched for its famous side by side comparison of both live chat tools commercials, where just 30 seconds of exposure can cost more than $6 million! That’s why the commercials shown must do their best to be competitive, distinctive, and up-to-date.
You may not be aware, but these are the Marketing Trends for 2022. Without further ado, let’s get started!
First, the sale of experiences
            Weeks before the big event, the host city of the Super Bowl takes advantage and begins organizing games, activities, and events around the stadium where all tourists, visitors, and reporters can enjoy football-related activities.
This year was no exception! As you can see in this video , we were able to see museums with the original trophies, interactive installations, small training grounds to practice your shots, and all kinds of games for the little ones!
Second, use of influencers and celebrities
For 10 years, Pepsi has owned the rights to the Super Bowl Halftime Show. We’re sure you know more than one person who doesn’t care about the game, but still watches this great show!
Pepsi, being smart, always uses the show to boost its marketing, amplifying its audience and diversifying its interests. This time was no exception! The show’s trailer confirmed that if you’re a fan of iconic figures like Emien, Dr. Dre, and Snoop Dogg, you’ve come to the right place. All this while the trailer itself promoted Pepsi. You can check it out here !
Third, interact with your followers or other brands
This is basically based on the philosophy we apply at Leadsales: personalized attention, which is what has set us apart as the best CRM option on the market. A great example used at the event was the Rams and Twitter Sports, who invited Twitter users to enter their six-word score predictions, and they would project the best ones onto the stadium roof, as you can see here.
Fourth, expansion to more than one channel
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It’s like influencers. They don’t use just one platform, but several: Instagram, Facebook, TikTok, Twitter, YouTube, etc. This can broaden the reach of the message and, therefore, increase the likelihood of converting more potential customers into clients. An example of this is that, with the arrival of the digital age, you can watch the NFL not only on one channel, but also on streaming platforms like Star Plus or NFL Game Pass.
Finally, the metaverse
In marketing, the beverage brand Millet Lite has successfully leveraged the latest trend: the metaverse, to promote its product and offer more engaging customer experiences. They created a bar in the metaverse! Users over 21 could stop by and enjoy an immersive community experience. Pretty cool, don’t you think?
And you, what do you think?
Did you enjoy this event with the rap legends? Have you implemented any of these trends in hindi directory your business? We also want to invite you to our article, The 7 Most Effective Marketing Trends for 2022.
