In the age of instant netherlands whatsapp number data
and personalized communication, short message service — more commonly known as SMS — reigns supreme. According to SimpleTexting, about 60% of people check text messages within 1–5 minutes of receiving them. It’s one of the few marketing channels where you’re likely to not just reach but also engage your customers. What’s more, 96% of marketers who use SMS marketing say that it helps them drive more revenue.
While the channel packs serious potential for improving engagement and conversion rates, there are certain things you need to get right to win at SMS marketing. One of them is SMS copywriting. There’s a lot more that goes into copywriting for SMS marketing than simply keeping your texts short and sweet. And it’s not like marketers have a choice in this matter; the character limit for a single text is only 160!
Use one idea per message
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phones buzz with notifications of messages sent from businesses competing to get their customers’ attention. This excess of ads, emails, and of course, text messages, is resulting in information overload. According to research by Frontiers, customers have a hard time making decisions when there’s too much information to process.
Research by the Technical University of Denmark suggests that the constant exposure to content is narrowing our collective attention span. In the context of SMS copywriting, that means you should limit every text to just one idea. Make sure that your message revolves around a single promotion or product and has one call to action (CTA). Always proofread your copy to ensure you’re not cramming in multiple ideas, promotions, or CTAs in your text before sending it out.
Give a positive reason to take action
Focus your SMS thailand lists text message on a positive reason for using your product or service. Emphasize a key benefit or incentive that the customer will enjoy by taking the desired action. That’s important because people understand positive statements 30% to 40% faster than negative ones.
Over time, your customers will begin to form a positive sentiment toward your brand, which, in turn, will likely result in positive responses.
Tell the customer what they’ll gain by reacting quickly instead of what they’ll lose if you’re running an SMS marketing campaign to promote a limited-time offer. Suppose you’re promoting a summer sale that will end soon. Here’s a good example of how you should tell your customers about it:
<Brand Name>: Save big this summer!
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