Did you know mexico whatsapp number data the average consumer spends around 36 minutes using their smartphone to text or call people every day? Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications.
SMS marketing is one of the more interruptive ways of communicating with consumers because people feel compelled to read text messages. The 2020 Mobile Consumer Engagement report by Sinch found that 2 in 5 consumers have more than 50 unread emails in their inbox, but only around 2 in 50 have more than 50 unread texts. Many bulk SMS providers emphasize high open rates as one of the best features of text message marketing. We see it as a sign of higher stakes.
Comply with industry guidelines
Industry guidelines how to optimize language models for advanced seo
may vary depending on what country (or state) that you’re sending to. However, there are some principles that we recommend following, regardless of where your audience is.
Set yourself up for success by:
- Explicitly asking for permission before sending any text messages to your audience – we recommend doing this via sign-up or subscription form. You should preserve evidence that your customers have opted in to receive SMS marketing
- Making your sign-up CTAs clear so consumers know what you’ll text them and how many messages they can expect each month
- Including your company name in every message you send to identify it as a marketing communication
- Sending your texts during business hours — typically between 8 AM and 9 PM local time, although you’re likely to receive the best response between mid-morning and mid-afternoon
Watch your send frequency
The optimal thailand lists frequency for most text campaigns is one message a week. Start there — and then try varying your message cadence once you have a big enough contact list to gather meaningful data. If you know your target audience well, you might risk starting with a higher send frequency. Just don’t get too spammy. Upland data shows there’s a significant increase in unsubscribe rates once a brand reaches the threshold of 10-15 messages a month.
The reason message cadence is so important goes back to what we mentioned earlier about text messages interrupting your customers. Everything you send must be worth an immediate read. If it’s not, you’re betraying the trust your consumers put in you when they shared their phone numbers.
