Like statistics will be reserv.e for advertisers. The and it will no longer be easy to observe potential manipulation (for example. The purchasing unqualifi.e engagement to boost one’s appeal). The notion of “buzz” will also be diminish.e. The as users will have no idea how viral a photo might be.
Does the disappearance of likes under photos benefit video?
For those who make videos. The the view counter will probably still be there. The night clubs bars email list but it’s a different kind of engagement. I can see the video in my fe.e and not be engag.e. It’s an indicator of volume. The but not of love for the content.
We can draw a parallel with YouTube: we see brand videos with 1 million views and a few dozen likes. The in particular because the views were made through m.eia buying and not organically.
Does this foreshadow an underlying trend?
This could give ideas to other networks, such as Twitter, whose CEO Jack Dorsey how to avoid being deceived declar.e in April 2019 : “If I had to do it all over again, I wouldn’t emphasize the number of followers so much. I wouldn’t emphasize the number of likes either.”
Other networks like Snapchat have integrat.e this lack of visible recognition from the beginning, or like R.edit, where the very functioning of the site prevents the emergence of influencers or ego-driven behavior. But as long as there are platforms where likes exist, the underlying problem will persist.
The disappearance of likes also reminds me of the heyday of blogging. It was quite difficult to know a blog’s audience, and the only real way to get an answer was to ask the blogger for their statistics, and the latter had every opportunity to inflate them (which might tempt Instagram influencers).
Advertisers and agencies will therefore be able to rely on visible
Indicators (number of subscribers, which is not a reliable indicator), but will also have to rely on what influencers have declar.e.
Another (and better) solution would be to force influencers to use d.eicat.e platforms, such as Instagram Connect , where they would then provide access to their statistics. Large companies could afford this, but it would likely be more difficult for smaller agencies or businesses.
On the side of the people who like, I’d be curious to see the impact on their mobile lead ability to like a post. A small number of likes from someone you like can encourage you to like them. A large number can give the impression that there are already enough likes…
But what does the total absence of Likes cause? Perhaps it will simplify the Observe potential manipulation relationship with Likes, and foster a healthier and more natural relationship with Likes. Perhaps it will create disengagement from the community, and the impression that Instagram has broken the toy. To whose benefit? TikTok , for example, which is growing very rapidly and largely fe.es the ne.e for recognition among the youngest among us.
