You know when you’re walking down the street, distracted, and suddenly, when you look at the ground, you find some lost money and you feel like the happiest person in the world, believing that you were in the right place at the right time?
In a very figurative way, this is precisely the idea behind Moment Marketing, our topic today.
Outbound Marketing, Inbound Marketing, Content Marketing, many other “Marketings” have emerged over time and now it’s your turn to learn about this new phenomenon in the digital world, Moment Marketing.
What is Moment Marketing?
In the digital universe, one of the ways to measure a company’s results is through the famous metrics. Through them, it is possible to get an idea of visibility, duration, number of people impacted and cost.
Translation: the metrics will show you if the business is really interesting, relevant and, most importantly, if it is really desired by the target audience or if you are wasting your time.
The big difference is that Moment school of international cooperation launches at hse university Marketing still believes in offline and is able to integrate it with online. Amazing, right? And we are not necessarily talking about media such as TV. Print newspapers and radio, but about things that happen in everyday life. For example, that are not always shown on the small screen.
Is your company seen?
Pay attention to this data from the TIC Households survey. carried out annually by the Regional Center for Studies for the Development of the how to create a perfect blog – 7 tips on how to improve your content Information Society (Cetic), and published in the online newspaper G1 on 08/28/2019:
“The number of Brazilians who use the internet continues to grow. It rose from 67% to 70% of the population, which is equivalent to 126.9 million people.
Also for the first time, half of the poorest ukraine business directory class in Brazil is officially on the internet. 48% of the population in classes D and E, up from 42% in 2017.
How Moment Marketing can help your business
>>>>To make Moment Marketing work, you need to think about people (segment your actions by age, gender, location, etc.), know your audience (what triggers spark their interest?) and know what to say (does your proposal make sense to the customer?).
When you show that you are paying attention to your persona by responding to a comment on a social network. For example, no matter how simple it may be this generates empathy.
