What’s the point of your landing page? Copyblogger shares five goals yours can have: Encourage a visitor to click to go to another page encourage a visitor to buyAsk a visitor to allow you to follow up via email, phone, etc. Ask a visitor to tell a friend to Guyana B2B List to comment or give you some kind of feedback It may seem counter-intuitive – after all, many people love options – but by removing potential distractions, they’ll easily move on to the next step you’d like them to take. In fact, one study found that removing a navigation menu altogether increased conversions by 100%! Research also shows that landing pages with multiple offers get 266% fewer leads than those with a single offer.
Also, Think About A Potential Offer That You Can Extend
For example, if you’re asking visitors to join your mailing list, maybe you can offer some sort of helpful industry research or guide to entice them. Another offer could be a discount on your products or services or entry into a giveaway. Whichever you choose, keep your customer in mind and make sure they mesh well with your call to action. It’s also Guyana B2B List your call to action strategically. It should be at the top of the page, visible without the visitor needing to scroll. Depending on the page length, repeat your call to action so consumers remember it when they scroll down. Your landing page should fit seamlessly into your digital marketing strategy. Consistent branding will ensure that your landing page fits naturally with the rest of your digital marketing strategy.
Your Landing Page Should Fit Your Overall Brand Theme With
Colors, language, and visuals; it should be a natural extension of your other digital marketing elements. Your landing page should also be a natural next step in your digital marketing strategy. If they click on a social media ad, banner ad, or email newsletter Guyana B2B List and end up on your landing page, that should match the prompt they saw perfectly. As WordStream explains, “If a user clicks on an ad for sleeping bags, don’t drop them in the camping section — you want to get them to the exact destination they want.” Match the user’s need as much as possible – that’s where the conversions happen! »