How to set up a multi-channel remarketing strategy

Define specific primary and secondary goals that drive better creative and more effective strategy across channels. Align your goals with the principles of the marketing funnel. Use content networks at the beginning of the journey to expand brand awareness. and search or social networks at the end to drive conversions.

Select only beneficial channels

When choosing remarketing channels. make sure their style is consistent with what you offer and the interests of your audience.

• Google Ads: display advertising. intent-based search.
• Facebook. Instagram: visually engaging advertising campaigns.
• LinkedIn: remarketing for B2B partners.
• Programmatic networks: dynamic creativity. scaling.

Different platforms also suit different industries. which is important to know when trying to reach the right audience.

• Selling goods or services: Google Display Network. Facebook. Instagram. TikTok and other platforms with the ability to telegram database display shopping ads.
• B2B services: Google search. LinkedIn. and specialized platforms like Capterra.
• Travel. Hospitality: Instagram. Facebook. Pinterest. Google search.

Segment your audience

Audience segmentation based on various criteria is the foundation of effective remarketing. Create your own audience lists based on the behavior of their members for more precise targeting of your remarketing activities.

By using data from web analytics. CRM or advertising platforms. you can better understand individual audiences and tailor your messages to them.

Try these segments:

• By period: Reach  digital marketing guide for entrepreneurs users 7. 30. and 90 days after their last visit.
• By interaction:  video views. or file downloads.
• By value: Distinguish between targeting high-value and low-value customers to avoid draining your budget unnecessarily.

How to fine-tune your remarketing creativity

When remarketing across channels. it is important to follow a consistent creative strategy that is also tailored to the specifics of each platform.

Keep all ads across channels consistent with one brand visual and voice. When users see the same brand in a different environment. they phone list gain a greater sense of trust. remember the brand. and recognize it later.

When creating a creative strategy. remember to:

• Using the same colors. the same logo. and the same fonts in all ads.
• Maintaining the same tone of advertising texts despite the different number of characters allowed on individual platforms.