Gaming: Digital Signage That Interacts With Smartphones

Many businesses still think their customers are nothing more than transactions; numbers that look good in their month-end accounts. Marketing teams are often obsessed with reaching as many people as possible. However, it’s not just large audiences Egypt Phone Number List business success. In fact, it’s more about engagement, and that’s how brands with great communities can grow so quickly. This is why many companies are now investing heavily in brand communities.

What are brand communities and why are they important?

Sure, you can create a branded Facebook page with your own logo and timeline imagery, but everything you publish and the visibility of all your posts on the web are ultimately under the platform’s control. As it happens, the platform also wants Egypt Phone Number List paid advertising. In other words, the community to you. It’s just content and profiles that sit on top of someone else’s platform. The brand community is a very different beast. It is an owned digital asset that you alone build, manage and participate in. They are exclusive spaces that foster meaningful connections between an organization and its customers.

Brand Communities Differ From Other Marketing

 

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Brand Communities differ from other marketing-focused platforms in that they are built primarily for customer needs, not a business. However, with customer success comes commercial success. Marketing is no longer about disrupting people; it’s Egypt Phone Number List more personal and consumer-driven than ever. This is what makes the brand community a one-stop-shop for customer satisfaction, support, research and development, and all other types of interactions.

Determine what you want to achieve

 

Your community should support your customers. To do this, you need to put them first when defining your goals. Ask yourself what their pain points are and why they want to join. For example, trainees of a coach or mentor might want a space to connect Egypt Phone Number List and to receive updates and announcements of upcoming classes. Diners at chain restaurants may be looking for an easy way to see what’s on the daily menu, or to share their own thoughts. Politicians may want an effective way to connect directly with their constituents. The truth is that almost any niche can benefit from having its own private community.

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