Everything About Conversion Rate Optimization

All of these activities demonstrate people that are General Manager Email List qualifying themselves as they get the answers to their purchase decision. Your goals should then focus on these activities.


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CRO) is focused on growing but before you can identify growth you have to know where you started from. Now, chances are that you probably haven’t setup your website for all of the conversion points, so start your baseline with what you have. If you have Google Analytics installed on your site, you’ll be able to get an amazing amount of information from there.

  • Measure the time on page of the most important pages of your website. Pages like product description pages, solutions pages and even your about us page.
  • Measure your bounce rate (for the whole site) and for these important pages that you have identified. Find out what pages are responsible for driving your visitors away.
  • If you have more than 1 form on your site, measure the conversion rates for these forms.
    • Conversion Rate Formula: (# of form entries ÷ # of visitors)
  • Traffic source is an important measurement because you will be able to eliminate areas that you don’t sell to (i.e. Russia probably not a great source of traffic for most businesses)

Setup Measurements

As I mentioned earlier, Google Analytics (GA) is a great start for measuring conversions.

Within GA there are some reports that you will want to make sure that you get setup:

  • Unique Page Views: behavior -> site content -> all pages: This report will give you information like, bounce rates, time on page, % entrance, and % exit, for each page on your site.
  • User Flow: audience -> user flow: This report will give you a graph of how your website visitors travel through you site.
  • Goals: conversion -> goals: This report will take a little bit of setup but it will be well worth the effort. You will be able to set it up to measure when conversion activities like forms getting filled out, happen.

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