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to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images.
Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. Email footers may not be the first thing you think of when creating emails to send to your subscribers, but they’re an essential piece of the puzzle.
The footer won’t get the attention of your readers before they open the email, but it may be their last impression—especially if your readers are considering unsubscribing.
What is an email footer?
The footer of your email is the power of micro-influencers: how to create authentic and impactful partnerships
located at the very end of your email. It comes after all the body content, including your email signature. It may be as basic as your company’s address and an unsubscribe link, or it might have useful details like contact information, social links, or legal disclaimers.
If you haven’t planned and standardized your email footer, it’s past time to do so. You’ll save valuable time when you no longer have to think about where and how to include basic details with each new email message. Plus, customers expect robust email footers, and making one that hits the mark will prevent frustration with your brand.
What should I put in my email footer?
Email footers are thailand lists a great place for including information required by spam and privacy laws. They’re also a good place to connect with your readers. Here are the elements you should consider including.
Your business must include certain information in your footer to stay on the right side of the CAN-SPAM Act, the GDPR, and other laws that protect consumer rights. No matter what, make sure you always include:
- Your company’s physical address (or another mailing address you can be reached at)
- An unsubscribe (or email preferences) link
- A link to your privacy policy
If industry regulations require you to include legal disclaimers, your footer is a great place to put them. You may also want to include a copyright notice, though you don’t have to do so for your email to have copyright protection.
