The way you design your blog will affect your SEO ranking and how long a site visitor will stay on the page to read and view your content.
Some companies believe that content is all that matters. If you do keyword research and write quality content, nothing else matters. Of course, keyword research and effective copywriting are essential elements, but you can’t ignore blog formatting.
Here are some of the most important local marketing email list elements of blog formatting and how to do them correctly.
1. URL structure
Have you ever sent a link to a friend how to integrate ai into your prospecting strategy? or posted it on social media and found that it was insanely long? This doesn’t mean you want tiny URLs for all of your blog content, but you don’t want them to include a long string of backslashes, like this:
Instead, you should simplify the URL structure to eliminate some of the details between the backslashes.
It is not necessary to include the full blog name in the URL. But you should make sure that the keyword is there because it will affect your SEO rankings.
Never let your CMS use a random list of numbers. It’s bad for SEO and just plain ugly if a user tries to share the link. For best results, use important words from the title separated by hyphens.
2. Calls to action
Blogs that don’t give readers the option text services to share their contact information or view a list of products won’t produce quality business results. Provide calls to action to read more content, download useful material, get an offer, or contact a company representative with questions.
You don’t want to interrupt the flow of reading too often, but you do want to give users the opportunity to take the next step towards your business. Or learn more about the topic by reading other articles.
There should always be a call to action at the end of the article. This doesn’t mean there should be a “Buy Now” button at the end of the article, but it should encourage the user to continue their journey so they can explore more content and learn more about you.
3. Internal and external links
Links give search engines an idea of how content is related to one another. Ideally, you want the anchor text of your hyperlink to be the target keyword for which the page you are linking to is optimized.
For example, if you’re writing about running shoes and want to link to a full review you did of a pair of Nike running shoes, you would link the text “Nike Zoom Alphafly NEXT% 2” to the article reviewing that specific shoe.
Creating these internal links will help readers navigate to learn more and will also provide valuable links for search engines.
External links also help to build a foundation for the topic you are discussing and demonstrate the research you have done for the article. This tells search engines that your content is trustworthy because it is linked to other trustworthy content.
To be most useful, external links should be directed to sites with high . This speaks to the site’s reputation and SEO value.
