These small pictograms with a name taken from japanese have taken an important place in. The lives of millions of smartphone users and this is only changing over the years. According to a study conducted by harris poll on behalf of gif platform tenor. 36% of “Millennials” using emojis and gifs prefer to communicate using these visual representations because it better reflects their thoughts and feelings. And this generation y represents a big market in terms of web marketing. Since emojis have appeared on search engines bing, yelp (since 2014) and google (since 2016 after an aborted test in 2015). Seo strategies have developed around emojis. But one wonders if they really have an impact on natural referencing. As an SEO agency. Here is the analysis of the use of these emojis.
What Are the Conditions With Thousands of Emojis to Use on a Smartphone
Then, strategies can be put in place to have better visibility and better ranking in the SERPs thanks to these emojis. The main and most effective techniques consist of. Ensure that emojis are displayed in the title tags for video content to Austria WhatsApp Number List improve their organic visibility. They can go up and appear before those who do not have any. The use of emojis is most relevant in the video format for your seo strategy. For example, we see here that the first video of the search performed on google contains. The emoji in question and this, in front of content more directly related to the emoji. Use the most popular emojis; it’s a good way to go up in the SERPs. If you want to take advantage of this strategy and attract internet users.
When a User Is Looking for a Place to Eat They May Search Using an Emoji
Thanks to the display of emojis in the SERPs, you can therefore attract the attention of the Internet user and encourage clicks. It’s also an “offbeat” way to diversify your SEO strategy. Their use has only grown over the years and you could be ahead of the game if search engines grew around them. Anyway, using them will not be detrimental to your strategy because Google does not penalize this use if it is done in a relevant and appropriate way. If you want to develop your digital strategy, do not hesitate to contact us.