It is a set of strategies with clear objectives and goals, which seek to achieve a certain result for the company, such as greater brand recognition, increased sales or market positioning.
If you are an entrepreneur or want to start a business, you have certainly heard of Digital Marketing. And unlike what many people think, Digital Marketing goes far beyond having a website or pages on social media.
Below, we list five steps that you need to know before investing and that will help you better plan your Digital Marketing strategy.
1. Set measurable goals
Before setting a goal, keep in mind your main objective, whether it is to make your brand known, capture leads or increase your the report also focuses on customer base. Then, establish your goals and deadlines: where do you want to get to and in how much time?
Here are some examples of measurable goals:
Brand Awareness
Introduce your brand to 100 new people
Lead Capture
Get at least 50 people to consult your services
Real Customer Growth
Inform your customers about new services, offers and news
Pro Tip: Tools like BuzzSumo show you the performance and results of your Digital Marketing campaigns.
2. Determine your audience
For sales to happen, it is essential to google ads: display network or search network? which one to use? know who you are going to sell to. To do this, you need to think about different demographic, personal, professional and behavioral characteristics to understand the needs of each customer and how to communicate with them.
One way to help you see who your audience is is to create personas, which are fictional representations of the ideal customer for your business. But for these profiles to help your Digital Marketing strategy, they need to be based on real data.
3. Define your brand identity
If your business hasn’t yet gotten off ukraine business directory the ground, pay attention to this step. Your brand identity should convey your company’s values and ideals through visual elements such as images, slogans, colors, and shapes.
Carrying out analyses and studies with these points in mind will enhance the strength and value that your brand will have in the future. Your visual identity is your business card and the impression it gives is what will determine whether your customer identifies with and recognizes your brand.
If you are an entrepreneur who already has a brand, don’t forget to maintain your visual identity in your Digital Marketing materials. Your customer needs to recognize you on Facebook, Instagram or Twitter as well.
4. Know your competition
When a team enters the field, winning depends on knowing the opponent’s strengths and weaknesses, and in the business world it is no different.
Knowing who your competition is is an important market strategy that allows you to measure your competitiveness, understand what leads customers to choose a certain product or service and discover your competitive edge.
If you’re unsure about who your competition is, check out these tips:
Follow profiles similar to yours
Ask your customers what they like and don’t like
Test your competitors’ products or services
Use tools to analyze your competitors’ website traffic
5. Understand the metrics
Every investment needs to be justified and its results verified to know whether or not it has yielded a return. With Digital Marketing, it could not be different and one of the reasons for its success is its high measurability.
To measure the performance of actions and campaigns, it is essential to define Key Performance Indicators (KPIs), which may vary from business to business. These indicators will show in numbers what worked or not in your strategy.
