How do you use frames?
Frames are used to deal with the resistance of the listener. If you set up a frame during a conversation, […]
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He who controls the frame controls the conversation
Framing is using certain words to deliberately evoke positive or negative associations in the listener. Framing is a powerful tool
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Your existing customers have a wealth of information
Although you can apply social selling to wealth of information any social media platform, LinkedIn is by far the most
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How to Easily Create a Successful Social Selling Strategy
One of the commercial challenges in B2B is to Social Selling Strategy get in touch with a prospect as early
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The switch from personal to digital in a very short time
SAP Concur also immediately focused more on digital events. Hanneke van Leeuwen (SAP Concur): “Events are a huge lead generator
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B2B Marketing in 2021 – What to Expect?
With the loss of physical events and sales appointments, B2B marketers had to quickly adjust their plans last year. I
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You are the expert in your field and undoubtedly
Have valuable information that you can share with your target audience. It is important that you take into account 2
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The sample of users will always
Let’s say you are testing a website for selling second-hand vehicles and the task proposed is to compare the
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Contaminate user behavior
How the user searches for. Products/categories again, this is key when it comes. To targeting content at an seo level.
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A special case would be
this we will get very valuable feedback on the anchor texts we use, knowing if they are sufficiently descriptive and
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One of the practices that we find
Users identifiable as the person “juanjo” brief searches saving stop words. They quickly click on the snippets. If they don’t
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They read the snippets carefully
let’s say that a test is carried out on the mobile terminal section for the fictitious telephone operator “narange”. A
