not just great individual experiences
modern marketing is all about relationship building. It takes many forms, from lead nurturing to personalization to retargeting strategies. However, the essence is the same: reaching your customer once is fine, reaching them over and over is ideal.
For sports marketing, this is even more crucial. That entire business model is built not just on repeat customer loyalty but long-term customer passion and emotional investment.
The name of the game
is delivering a series of great experiences, each building off the others. The core product – the actual games – can be unreliable (nobody likes a blowout), so it’s even more important to nail every other element of the customer’s experience. This means building comprehensive, flexible customer journeys, not just isolated experiences.
Building these journeys not only helps you keep the customers thailand phone number list you have, it can win back the ones you’ve lost, bring in new fans, and protect your business williams-sonoma against changing market expectations or technology.
Let’s look at another example
Ac milan has more than 120 years of football history. As a ao lists result, they have one of the most loyal and tradition-steeped audiences in sports. But even milan isn’t immune to the changing state of marketing. They saw an opportunity to optimize season-ticket sales while providing their loyal fans with the customer experiences they deserve.
