Launched in 2016 in the united states. The advertising tool designed by apple has gradually been deployed on a global scale. Advertisers residing in the 59 countries and regions concerned can promote their applications for iphone and ipad on the app store. According to figures released by apple, 65% of application downloads come from a search performed on the app store. Your paid search agency reveals why you should consider an apple search ads strategy. Apple search ads deploys its ads to the very top of the list of applications following your search. They appear on a blue background with. The words “Advertisement” (ad on the visual below) in order to be clearly distinct from the naturally referenced applications.
The Benefits of Apple Search Ads Apple Search Ads Deploys Its Ads
Costs are driven by app publishers as apple search ads’ system is auction-based. In addition, you will only compete with relevant applications thanks to the score given. By apple search ads and most often from the same sector as you. Apple Argentina WhatsApp Number List search ads gives advertisers the opportunity to choose their target queries and buy keywords, unlike google ads. There are two options: a “basic” version: this is a very simple option as its name suggests. Apple and its algorithm choose for you the keywords on which. It seems relevant to place bids. It is an automatic optimization that is mainly aimed at new users of apple search ads. You can invest a maximum of $5000/month for each application. An “advanced” version: this is the most advanced and interesting option.
Don’t Neglect Aso in Favor of Apple Search Ads App Store Optimization
Apple Search Ads is a bit like Google Ads in the app. Less fashionable, it is nonetheless interesting. It is difficult to compare them but it has similar functionalities and even different possibilities. However, this tool should not be used as a replacement for your ASO, but rather as a compliment. Optimizing your ASO will allow you to limit the costs associated with these advertisements. If you wish to develop your reference, do not hesitate to call on your agency.