You’ve probably gotten philippines whatsapp number data
a survey email before, with a subject line that reads something like:
- “Customer satisfaction survey.”
- “Your opinion matters!”
- “Let us know what you think.”
- “Feedback about your recent purchase.”
…But how many of those do you actually open?
You already know that subject lines can make or break any email campaign you send out — particularly with survey emails, which require customer responses to be successful.
According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. 38% of customers, however, consider themselves loyal to brands they love. This shows a very discouraging disconnect between marketers and the people they want to reach.
Trigger an emotion
Imagine all the sendcloud, your logistics partner for delivery before christmas
survey email subject lines in your inbox right now. What emotions come to mind?
Are you having trouble coming up with an answer? That’s probably because most of those subject lines don’t trigger any type of emotion. They’re forgettable.
Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. Emotion always trumps rationale. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company.
While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review.
Make sure it’s personal
“Quick customer thailand lists feedback survey” doesn’t necessarily pack the punch you’re looking for. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. Your subscriber isn’t an inbox — they’re a human. So in your subject lines, speak to them like a person.
According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. Plus, personalized survey emails are vital for understanding customer satisfaction (which = retention).
We might sound like a broken record, but it’s extremely important to use personalized subject lines.
You can also take it a step further by sending personalized automated emails.
