Your brand is the image of your product or service. It’s your way of making yourself known to middle east mobile number list your potential customers and standing out from the competition. But it’s not all that simple; the key to good branding is consistency and defining exactly what your brand wants to convey. Today we present How to Create a Brand Guide : the document you’ll consult and share with your clients and partners.
In other words, creating a brand guide is a bit like creating your cover letter. Below are the basic steps for doing so.
What is a brand guide?
First of all, we need to define what a brand guide is, what it’s used for, and what its which live chat tool is better importance is, so pay attention:
A brand guide (also known as a brand style guide or brand guidelines) is essentially a manual for how a brand should be communicated. It contains the standards necessary to properly represent the brand both internally and externally.
In short, it’s like a digital rulebook that specifies every aspect of your brand’s appearance. In addition to being used within the company itself, a brand style guide is also shared with partners, media outlets, and agencies to inform them on how to communicate your brand appropriately and consistently.
Importance of the brand guide
According to Cristina Llorente’s blog , establishing your brand’s style clearly does matter, as it provides you with three main benefits:
- Differentiation: Think of big brands like Apple, Nike, or Adidas. You’ve probably thought about what colors they use, what their logo is, and their overall marketing style (short phrases, neutral colors, and sans-serif fonts ). This is the magic of branding and its role in differentiation.
- Save time:Â Suppose you want to send out an invitation to a company event and hire a graphic designer to do it. You can save a ton of time explaining your vision and simply send that document with your brand guide to the designer. Simple, and there’s not much room for error.
- Have consistency and coherence:Â With a brand guide, your company’s essence will be present everywhere, from an email to a mass media campaign. Having a consistent image gives customers a sense of loyalty and security.
How to Create a Brand Guide
A brand style guide should be a compact, easy-to-read digital document. It almost always begins with the business’s mission statement and continues to define the brand’s appearance. A brand style guide typically includes the following:
Define your identity
Who are they? What do they want to reflect? What are their products or services? The first step is very basic and internal; it’s about identifying who they are and where they want to go as a business. Some other questions that may help yo hindi directory u are:
- Who is our ideal client?
