Technological components In addition to helping to better apply multiple authentication factors, the Safety Authentication Score, a concept created by ClearSale that measures the intention of the person placing the order, based on the data entered by the buyer and purchase history, also brings benefits when applied to transactions that undergo human validation, influencing the analysis of different clusters of orders.
Requests with a high Safety Authentication
Score technological components combined list to data with a high fraud score indicate to experts that the approach to be adopted should be quite conservative, as they represent a high risk of fraud linked to dubious, less reliable validation. In these requests, allocated to more experienced analysts.
Even in orders with a high Safety
Authentication Score but a low fraud score, close to the cutoff point for automatic approval, experts still need to be cautious, as there is a high chance that the person become a detective: track down ai by fingerprints validating the order has malicious intent. In this case, we can exemplify the pilot carried out with a large retail player, in which experts managed to reduce the incidence of chargebacks by approximately 150%, corroborating the suggestion that this group of orders still presents considerable risks.
The opposite scenario, with a low
This allows for simple and straightforward. Validation scripts, providing the analyst with the confidence to approve orders mobile list that have a higher risk. But are still related to well-intentioned buyers. In this case. We noticed an increase of over 30% in approval. Due to the confidence associated with the use of both scores.
Requests with both low scores allow for approval technological components with confidence and assertiveness, often without friction, as more experienced analysts can approve these cases by analyzing the data context.
It is noted that the trust promoted by. The Safety Authentication Score directly impacts the consumer’s purchasing experience. As it is yet another score that indicates to the analyst that he should explore in more detail. With more friction, telephone contact with malicious buyers. Reducing or even avoiding phone calls to buyers considered to be well-intentioned.
What can we expect from the future?
Innovation will always be ClearSale’s guiding principle. That’s why we continue to seek out options that ensure that the well-intentioned consumer’s purchasing journey is less and less impacted by fraud analysis.
Friction applied to the analysis flow is not the villain. It takes on this role when poorly applied and it is precisely to help with this assessment that the Safety Authentication Score becomes so fundamental.
Supported by its excellent team of subject matter experts
always concerned with the needs of the market and its consumers, ClearSale will continue to guarantee a safer and more reliable digital shopping ecosystem.
