Many people have doubts about the differences between a company name and a brand. It is easy to identify the characteristics that differentiate these two things.
Business name and brand: the differences
In a simple and quick way, a brand serves to distinguish your products and services in the market, while the company name will be the one registered with the Commercial Board.
1 – To what extent does the brand and company name cover?
The first difference is in the territorial the role of states in aspect. The trademark covers the entire national territory, but the company name does not, since the protection granted by the Commercial Board is limited to the State of the Commercial Board.
Therefore, for the company name to cover other national territories and for you to have the necessary protection, you must register the company name with other Boards in other states.
2 – Registration bodies
The second difference is very simple: the body that registers the company name and brand.
The brand is registered with the how to use instagram for business National Institute of Industrial Property (INPI).
The company name will receive protection when registered with the Commercial Board with the filing of the company’s articles of association and the registration of the individual firm.
Remember, neither will replace the other.
3 – The validity period
The term is one of the differences ukraine business directory between a business name and a trademark. The term of a business name is indefinite; it is enough to maintain the regularity of the business name’s operation.
The only thing that invalidates a business name is a request for termination. The declaration of inactivity is the factor that puts the business name into extinction.
However, the trademark loses its validity within 10 years. If an application to extend the validity period of the trademark is not filed, it will be extinguished.
4 – Material scope of guardianship
Trademark protection will be restricted to the category of services or products that are registered with the National Institute of Industrial Property. In cases where the trademark is large and has a certain reputation, protection is special.
On the other hand, the company name will be freely protected from its branch of economic activity dedicated by the responsible entrepreneur.
Regardless of these differences, for the consumer. Much of it doesn’t matter, as he will always know only the brand, while the company name is little known.
