Social media is an example of a email marketing medium, and it is extremely popular, but, surprisingly, email has not been left behind. The fact is that even after the digital transformation, with the intense use of search engines like Google and social networks like Instagram, people still open their inboxes daily.
Therefore, knowing how to do email marketing also has to do with making the most of the leads captured during other actions. The success of systematically sending email messages to customers is determined by the relationship between reach and cost.
Learn how to do email marketing and email campaigns for prospecting and sales below. See what the different types of email marketing are and what the advantages are of automating this process!
How to do email marketing with reach and low cost?
The secret to doing email marketing, and making it reach a good audience at a low cost, is to get a good list of contacts. This is the responsibility of content marketing, which uses channels such as social media, websites and blogs to deliver valuable content to an interested audience.
As your target audience grows, it’s important to the online course on digital literacy collect their contact information to continue communicating with them. You can do this by offering a free online class, e-books, and other free materials that can solve a problem in exchange for the interested person’s email address.
From this email list, you can create a base of leads to guide through the sales funnel, with nurturing, prospecting and the sales process itself. This type of work is ongoing, but it pays off in the medium and long term.
It is the exact opposite of an campaigns time when marketing efforts must advertisement. Which is paid and completely skips the step of capturing emails. The low cost also involves the process of building relationships with customers, in order to obtain recurrences, loyalty and referrals, which is cheaper than always acquiring new customers.
What to consider when starting an email marketing campaign?
There are some points to consider when it comes to how to do email marketing, especially before starting a campaign, where sending is constant, intense and targeted.
The first points are the objective of the aero leads campaign and which leads you need to send the emails to. Next, you need to consider the email itself, which should have very attractive content, well-written and persuasive copywriting, as well as a beautiful design that reflects the brand’s visual identity.
The last elements to be considered are the call to action and the dates, with a set day and time for sending. The dates should be in accordance with the customers’ preferences.
How to do email marketing campaigns?
Once you have created your contact list and considered all the points before the campaign, it is time to move on to the more practical actions: writing and sending the emails.
The purpose can range from seasonal campaigns to post-sale messages, which is one of the most important stages of the funnel.
Seasonal campaigns
Holidays are excellent for guiding email marketing campaigns. To do this, simply keep an eye on the calendar and find out which dates coincide with your business and, of course, with your customers’ preferences. In addition, there are some dates that apply to all businesses, such as Consumer Day, Christmas and Black Friday.
Newsletter
One of the best email marketing strategies is the newsletter. The idea here is to use emails to keep your contacts informed periodically. In a newsletter, you can send links to blog articles, short informative texts, promotions, brand news, among others.
Welcome
A welcome email is all about making a good “first impression” on your customer. If you got a lead through a landing page or social media, an email is a more personalized way to start and build a relationship with your customer.
Thank You Emails
Thank you emails are great for guiding customers through the sales funnel. For example, after a customer signs up or registers, you can send a short thank you message and provide a guide to the next steps. This is a great way to guide the lead through the funnel.
