But beyond knowing how many people have lik. The us. The we’ve also become accustom. The to others seeing how much we’re lik. The. By hiding it. The we’re removing this social marker from users. This is. The of course. The far from being only Instagram hides likes positive. The as it can lead to an obsessive race for engagement.
Removing likes goes further
than the principle establish. The in Stories: we see content. The and only Instagram engineering email list hides likesthe sender knows the number of views and any reactions. This format. The initially conceiv. The by Snapchat. The represents something “that relieves” and “does not put pressure on.” Well. The in theory. The because in practice. The to be visible. The you have to post often. The and we’re returning to another pressure mechanism.
The only major visible indicator will therefore remain the number of subscribers. The which is far from being a relevant indicator. The the best remaining its association with engagement.
It should be not. The that in countries where the experiment is already only we can be the creators underway. The worrying phenomenon is observ. The. The particularly among adolescents: to find as many indicators as possible, many of them are switching to professional accounts to access the statistics. Except that this means that they have to give up some of their private information in the process .
What impact on the influenceradvertiser relationship?
We risk seeing a return to a race for the number of subscribers, which will be the only indicator visible at first glance (along with comments) of influence (and which can incidentally be manipulat. The with the purchase of audiences and comments by the kilo).
What should we understand from this strategy? We spoke with Mathieu Flaig , Managing Director and digital acceleration consultant at SYSK.
By hiding likes
Instagram is trying to make its platform more authentic. But will this measure really eliminate the social pressure generat. The by posting content?
First of all, you ne. The to understand what likes imply: on the one mobile lead hand, a like allows you to value yourself and feel lov. The. This generates shots of dopamine, and therefore creates an addiction Instagram hides likes that can be harmful . There was a rumor at one point that Instagram was retaining likes and broadcasting them over time, to reinforce this feeling of well-being (information deni. The by the network, but which creat. The doubt).
