The higher up the page an internal link is, the more likely your site visitors are to click on it. And the more clicks you get on an internal link. Place internal links higher on the page the more weight it will carry. Place links prominently throughout the page, and don’t forget about the top of the page.
5. Make sure links are natural and complementary to the content
Site visitors are most likely there to learn local marketing email list or solve a problem. Internal links should be natural and direct users to additional content that answers their questions or furthers their research on the topic.
6. Use your blog to add depth to your site
You probably don’t want to have a thousand-word about us page that tells your entire story. Instead, it’s more like a few hundred words long and well-written. But you can write a blog that tells the whole story, giving context to your name, services, and success stories.
Websites that use their blogs to does blog formatting matter? develop a theme and then link to that content from relevant pages are good at meeting their customers’ needs. On service pages, you can link to a blog post that explains more about your process and what to expect. Blogs offer depth that you might not want to see on top-level pages.
7. Analyze key metrics
Once you start building internal links, you should start looking at important website metrics like time on page and bounce rate. Look for pages with the highest bounce rate and the lowest time on page. Then look for ways that internal links can help improve these metrics to achieve your SEO goals.
Internal Linking as Part of SEO Strategy
Internal linking is just one aspect review b of an effective SEO strategy. You will also want to use relevant external links, build backlinks, optimize your site for speed, and more. Internal linking alone will not lead to impressive SEO results.
New Light Digital helps create SEO strategies that deliver long-term results for businesses in all types of industries. Schedule a free consultation today to start your journey to SEO results.
