dollar shave club contest Image source: Facebook Have a custom tab : With this option, you can create contact forms that allow you to collect leads without having to send users to your website. facebook custom tabs Image source: Facebook Change the focus : you need to stop viewing Facebook engagement as likes. Turning your page into a lead generation tool will help generate interest that goes beyond branding. Twitter lead generation Twitter is a great platform for generating interest, finding new information, providing customer service, and networking with your followers.Also use the right mix of content. Not everything you post should be your content. Have as little promotional content as possible. twitter Image Source: Twitter Monitor brand mentions : Listen to what
users are saying. Monitor brand mentions and never miss a great opportunity to engage with your future and current customers. Wendy’s answer Image Source: Twitter Use hashtags wisely : Find out which hashtags are most popular in your industry and use them carefully. Don’t overdo it, because you can turn users off and sabotage your lead generation approach. use of hubspot hashtags Image Source: Twitter LinkedIn lead generation If you’re in the B2B niche, LinkedIn should be your number one goal when it comes to generating leads through social media.
After all, it is one of the largest databases of professionals. Here’s what you can do to successfully use LinkedIn for top-of-funnel lead generation. Have a content strategy : Whether you create or reuse content, you need to stay consistent with your content strategy on LinkedIn. Use inbound marketing : Inbound marketing can generate 54% more leads than outbound tactics. LinkedIn’s publishing platform is perfect for showcasing thought leadership and delivering value.